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Mag - a - zine 

Random House Dictionary of the English language defines Magazine as:

A publication that is issued periodically, usually bound in a paper cover, and

typically containing stories, essays, poems etc., by many writers, and often

photographs and drawings, frequently specializing in a particular subject or

area, as hobbies, news or sports etc. etc. So... how, do you define Magazine?

Magazine Trivia

The Word "Magazine" comes to us from France, where one of the world's first

Magazine, called "Journal Des Scavans", was first published in Paris in 1655.

Magazine was a storehouse for just about anything, from dairy products to

ammunition, only taking is present meaning sometime during the 18th Century.

Longevity, the name of the game

The Magazine Industry is crowded with a tremendous and overwhelming array

of choices, from which to choose to keep abreast of current events and issues

touching on our every day lives-careers etc. With the failure rate of new launches

at well over 50% each year, should you throw in the towel even before you start?

Well... here is some food for thought to give your efforts into the Magazine waters,

a glimmer of life saving hope:

Quick Printing Magazine evolved out of a Newsletter for some 300 folks

who thought of themselves as quick printers-24 years ago.

PC Magazine was started in a San Francisco dining room in 1981.

Time Magazine was founded in a second-story room on East 17th Street in

New York city 78 years ago.

MS Magazine began with a smaller capital than most of your regular

publications. Starting out as an insert in New York Magazine.

Reader's Digest began in a Greenwich Village basement, in 1922.

Life Magazine though publishing its last monthly issue on May 2000,

started as a weekly, in 1936.

Kiplinger's Personal Finance Magazine is a product spin-off of Willard

Kiplinger publishing company, which started out with The Kiplinger

Washington letter, a newsletter, in 1923.

Make Yours, a Valuable Resource.

In a B to B media study from American Business Media, B to B executives were

asked which media they get their information from and how that influence

purchasing decisions-56% find B to B extremely valuable as information source, 51%

said it influence purchasing. Something to think about when developing your

publication.

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